Case study · Published by TikTok for Business
Health-insurance lead generation on TikTok, with creative at scale
TikTok for Business documented Mine Marketing's health-insurance lead-generation campaign: a cost-per-lead target under $12, a long learning period for the algorithm and fast creative fatigue, answered with creative produced at scale.
Read the case study on TikTok for Business- −82%Cost per lead
- 7.5×Conversion rate
- +20%Click-through rate