Disclaimer

1Purpose and scope

1.1This Disclaimer sets out the limits of the information published on the Site. The Site is operated by Mine Marketing LTD, an Israeli company whose registered address is 28 HaArba'a St., Tel Aviv-Yafo 6473925, Israel (“Mine Marketing”).

1.2This Disclaimer applies to all Content, however it is accessed, copied or forwarded, and forms part of the Terms & Conditions. Mine Marketing’s other policies are collected at Legal.

1.3This Disclaimer does not govern the Services, which are provided only under an Agreement. An Agreement prevails over this Disclaimer and the rest of the Content, except that it may add to, but does not relax, the standards in the Advertising & Brand-Safety Policy and the Responsible AI Policy.

2Definitions

2.1In this Disclaimer, “including” means “including without limitation”, and the following terms have the meanings below (those also used in the Terms & Conditions have the same meaning there):

Agents

The AI agents that Mine Marketing operates on one data layer: the Opportunities Researcher, Creative, Optimization and Scaling agents, and the ad-review agent.

Agreement

A written agreement for services signed by Mine Marketing and a Client, including any document made under it.

Case Study

A description on the Site of a campaign and its results published by a third party, such as an advertising platform.

Client

A business that has signed an Agreement with Mine Marketing.

Content

All text, graphics, images, designs, animations, figures, case studies, code and other material on the Site, other than Third-Party Marks.

Enquiry

Any message or information sent to Mine Marketing through the Site’s contact form, or by email to an address published on the Site, including a job application.

Operating Mode

The mode agreed with a Client for its account (Supervised, Guardrailed or Fully autonomous) that determines which changes the Agents may apply without a person’s prior approval, as described in the Responsible AI Policy.

Services

The performance-marketing services that Mine Marketing provides, including strategy and intelligence, media buying, creative and social, and data and technology.

Site

The website at https://mine-marketing.com, including all of its pages and the policies published on it.

Third-Party Marks

The names, logos, badges and trade marks of advertising platforms, partner programmes and other third parties that appear on the Site.

Third-Party Site

A website or service operated by someone other than Mine Marketing, including LinkedIn, TikTok for Business, AdsBuzz and the advertising platforms.

Visitor

Any individual who accesses or uses the Site or makes an Enquiry.

3General information only

3.1The Content is general information about Mine Marketing, the Services and the sectors in which Mine Marketing works. It does not take account of the objectives, circumstances or needs of any Visitor or business.

3.2The Content may be simplified or incomplete, and may not be current when read. Mine Marketing may change or remove any Content at any time without notice, and is not obliged to update it.

4No professional advice

4.1Nothing on the Site is professional, legal, regulatory, financial, accounting, tax or investment advice, or advice on the advertising policies of any platform or feed partner. Before acting, or refraining from acting, on any Content, a Visitor should obtain advice suited to their own circumstances from a suitably qualified adviser.

4.2References on the Site to sectors such as fintech, insurtech, education and search arbitrage describe where Mine Marketing works. Nothing on the Site is an offer of, a recommendation of, or advice about any financial, credit, insurance, educational or other product of any Client or third party.

5No offer

5.1Nothing on the Site is an offer, or an invitation to make an offer, to provide the Services on any terms. The scope, terms and price of any Services are set only in an Agreement.

5.2A reply to an Enquiry, a proposal or a discussion does not create any obligation on Mine Marketing or a Visitor until an Agreement is signed. Using the Site or making an Enquiry does not create a client, agency, partnership, fiduciary or employment relationship, and the “Careers” link is an invitation to get in touch, not an offer of employment.

5.3Nothing on the Site is an offer to sell, or a solicitation of an offer to buy, any securities or other financial instruments of Mine Marketing or of any other person, in any jurisdiction.

6No guarantee of results

6.1The results of advertising depend on many factors outside Mine Marketing’s control, including platform auctions, algorithms, policies and review decisions; market conditions, seasonality and competition; and each Client’s offer, landing pages, pricing, budget, tracking and approvals.

6.2Mine Marketing does not guarantee any particular result, such as traffic, leads, conversions, cost per acquisition, revenue, return on advertising spend or the approval of any advertisement. Any commitment about the Services is made only in an Agreement.

7Case studies and figures

7.1Figures in a Case Study are reproduced as reported by the third party that published it, and Mine Marketing has not independently audited them. They describe a particular campaign, client, market and period, measured by that third party’s methods.

7.2In particular, the figures in the TikTok for Business case study on health-insurance lead generation (−82% cost per lead, 7.5× conversion rate, +20% click-through rate) are as reported by TikTok.

7.3No figure on the Site is a forecast or promise of results for any other campaign or client. Past performance does not indicate future results.

8Forward-looking statements

8.1Descriptions on the Site of capabilities, plans, Agents, Operating Modes, platforms and products, including AdsBuzz, describe Mine Marketing’s current intentions and may change at any time. Their availability may vary by account, market, sector and platform, and may depend on the Client’s Agreement, platform access rules and applicable law.

8.2Any statement that something will happen, is planned or is expected involves risks and uncertainties, and actual outcomes may differ materially. Mine Marketing does not undertake to update any such statement.

9Statements about AI

9.1Each statement on the Site about Mine Marketing’s use of artificial intelligence, including the Agents, Operating Modes, models, limits, approvals and logs (an “AI Statement”), describes Mine Marketing’s own tools, processes and controls. The Responsible AI Policy sets them out in more detail. The Operating Mode of each account is agreed with the Client, and its Agreement may add further controls.

9.2No AI Statement is a representation about any advertising platform, feed partner or AI provider, or about their systems, models, policies or review processes. Mentioning a platform does not mean that it has reviewed, approved or endorsed Mine Marketing’s use of artificial intelligence.

9.3Example entries, interfaces and figures that explain how the Agents work, including the activity ledger and the decision stream, are illustrative. They do not show any real Client, account, campaign, result or decision.

9.4Statistical, machine-learning and language models can produce inaccurate or unexpected outputs. The controls described in the Responsible AI Policy are designed to manage that risk; they do not eliminate it.

10Statements about practices and compliance

10.1Statements on the Site about Mine Marketing’s practices, such as one account per Client, no cloaking, no incentivised, synthetic or bot traffic, the disclosure of traffic sources to partners, exclusion lists, consent management and handling aligned with the GDPR and the CCPA, describe Mine Marketing’s own policies. The Advertising & Brand-Safety Policy, the Privacy Policy and the Responsible AI Policy set them out in more detail.

10.2Those statements are not a certification by any regulator, platform, feed partner or other third party, nor a representation that any Client’s products, advertising, landing pages or data practices comply with any law or platform policy. Responsibility for a Client’s compliance is allocated in its Agreement.

11Trade marks, platform names and partner badges

11.1Third-Party Marks belong to their respective owners and appear on the Site only to identify the platforms, programmes and companies concerned. Their appearance does not imply that their owners sponsor, endorse or are affiliated with Mine Marketing, or guarantee any service or result, beyond what the Site expressly states.

11.2The partner programme badges on the Site (Meta Business Partner, as Agency and Tech Provider; Google Partner; TikTok Marketing Partner, as Agency; and Snap Agency Partner) show status granted to Mine Marketing by each platform under its own programme rules, which the platform may change or withdraw at its discretion. Mine Marketing will remove or correct a badge promptly if the status it shows ends or changes.

12Third-party sites

12.1Links to Third-Party Sites are provided for convenience only. Mine Marketing does not control them, is not responsible for their content, availability, security, accessibility or privacy practices, and does not endorse them or anything offered on them.

12.2A Visitor’s use of a Third-Party Site is governed by that site’s own terms and policies. AdsBuzz is offered at ads.buzz under its own terms and policies, which this Disclaimer does not govern.

13Accuracy and errors

13.1Mine Marketing takes reasonable care in preparing the Content, but does not represent or warrant that it is accurate, complete, current or free of errors, including in its descriptions of third-party platforms. It may correct any error or omission at any time without notice.

14Availability and security of the Site

14.1The Site and the Content are provided “as is” and “as available”. To the fullest extent permitted by law, Mine Marketing gives no warranty, express or implied, including as to satisfactory quality, fitness for a particular purpose or non-infringement, or that the Site will be available, uninterrupted or secure, or free of viruses or other harmful components. Mine Marketing may suspend, restrict or withdraw any part of the Site at any time, including for maintenance.

14.2Mine Marketing takes reasonable technical and organisational measures to protect the Site, but no transmission over the internet is completely secure. Visitors are responsible for protecting their own devices and for using up-to-date security software.

15Limitation of liability

15.1Mine Marketing’s liability in connection with the Site, the Content and any Enquiry is excluded and limited as set out in the “Limitation of liability” section of the Terms & Conditions, which applies to this Disclaimer.

15.2Liability in connection with the Services is governed exclusively by the relevant Agreement.

15.3This Disclaimer, and any dispute or claim arising out of or in connection with it, is governed by the law, and subject to the jurisdiction of the courts, set out in the “Governing law and jurisdiction” section of the Terms & Conditions.

16Rights under applicable law

16.1Nothing in this Disclaimer excludes or limits any liability, or any right of a Visitor, that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for wilful misconduct or, where the applicable law so provides, for gross negligence, and the rights of a Consumer, as defined in the Terms & Conditions, under the mandatory law of the country in which they habitually reside.

16.2Where the law of a jurisdiction does not allow the exclusion of certain warranties or the limitation of certain liabilities, the exclusions and limitations in this Disclaimer apply there only to the extent that the law permits.

17Changes to this disclaimer

17.1Mine Marketing may amend this Disclaimer from time to time. The current version is published on this page with its “Last updated” date and applies from publication.

18Contact and corrections

18.1Questions about this Disclaimer should be sent to team@mine-marketing.com with “Legal” in the subject line, or by post to Mine Marketing LTD, 28 HaArba'a St., Tel Aviv-Yafo 6473925, Israel.

18.2Anyone who believes that any Content is inaccurate, out of date or misleading, or that a Third-Party Mark or partner badge is used incorrectly, is asked to write to team@mine-marketing.com with “Correction” in the subject line, identifying the page and the Content concerned. Mine Marketing acknowledges each report within five business days and corrects any confirmed error promptly.